If you’re utilising web video to advertise your brand and drive sales, you’ll need to include a strong call to action, just like other kinds of marketing. With so much competition these days, it’s critical to make the purchasing process as simple as possible for the buyer by offering all of the information they need to make an informed selection. Click to read here.
You don’t want to risk the buyer quitting up and going to another website if you don’t make it simple for them to buy from you. During the online video production process, interactive functionality can be placed throughout the web video to allow the buyer to learn more, obtain more information, and eventually make that all-important purchase. Some of the direct response techniques that should be incorporated in online video production are listed below:
• Order now – Because ordering is one of the most crucial functions, the ‘Order Now’ button should be prominent. Ensure that you integrate intuitive and relevant cues throughout the video at the proper time (and it doesn’t have to be just once) that allow the audience to easily make a purchase by simply clicking on the ‘Order Now’ button during the online video producing process.
• Web video presenter – Rather than reading about something, many consumers prefer to listen to someone selling it to them. Because a human has the capacity to persuade and influence the viewer to click on the ‘Order Now’ button, utilising a presenter throughout the web video will assist in guiding and persuading the audience to make that purchase.
• More information – Include a ‘More Information’ button in the video to allow viewers to quickly access further information if they require it. The ‘More Information’ button could go to product pages on your website, as well as pamphlets and manuals, to help viewers discover more about what you have to offer.
• Share with friends – One of the most effective ways to advertise your business is through word-of-mouth referrals from happy customers. A ‘Share With Friends’ button allows viewers to send the online video to their friends, which helps to spread the word of your brand.
Interactivity is already being taken to the next level in online advertising by giving the viewer more influence. As part of their online promotion, some advertisers are now offering games or allowing viewers to download discounts, rather than just promoting a brand. As a result, the viewer will spend more time with that brand, and if they appreciate the experience, they will be more likely to share the video with their friends.
Online video creation should not be limited to providing material that speaks directly to the audience. Allowing viewers to participate through interactive features will almost certainly boost the likelihood of them taking the following step. Whether they ask for additional information or contact you directly, it all serves to draw them closer to your company – and allows you to become closer to them. That is the power of video production on the internet.