Get Massive Traffic From Small Media Purchases – Step-by-Step Instructions

There are a variety of large and small media buying choices available on the internet. This post will walk you through how to build up tiny media buys for an affiliate offer. So, what exactly is a small online media purchase? The focus of this post will be on ad space that costs less than $500 per month, as well as direct small site purchases. Click to read here.

PART 1: Identify the Offer and the Audience

Step 1: Select an Offer
If you’re a CPA affiliate on a CPA network, picking an offer to promote can be as simple as calling your affiliate manager and asking them what the top 5 offers are for display advertising that are converting well. Don’t rely on network statistics because EPC statistics might be manipulated. Make sure you speak with your affiliate manager directly because that is their job.
You can proceed to the following phase if you have your own product or ideas for another deal or product to advertise.

Step 2: Determine Your Target Market’s Demographics
There are a number tools available online to help you with this, and it’s always advisable to cross-reference a few to ensure that the demographics are consistent. These free tools are quite useful:

  • Quantcast.com
  • MSN Ad Labs is a division of MSN.
  • Google Ad Planner is a tool that allows you to create ads
  • Alexa
  • Offervault.com

Part 2: Locating Ad Space of Good Quality

Step 3: Locate 30 targeted websites that match the demographics of the offer.

The reason for the large figure is that the majority of webmasters you contact will not respond. When looking for smaller purchases, seek for sites with a wide variety of daily unique visitors. Most sites with more than 30,000 daily unique users will have an advertising department and will want you to pay CPM rates, so look for smaller sites with flat costs. Here are two simple ways to find these sites.

Method 1: Use Google to look for specific terms in your niche. If you run a Google PPC campaign and have a term that converts, you should search it as well. Then check through the results to see if there are any smaller sites. For example, many of the results may include ehow.com or about.com, which are not suitable for flat rate media purchases.
Where can you find traffic statistics for these websites?

The following websites will provide you with information on how much traffic each site receives. It’s also a good idea to cross-reference here. Pay attention to the country from which the site receives the most traffic, especially if you’re promoting a CPA deal, as most of them are restricted to specific nations.

  • Compete.com
  • Google Ad Planner is a tool that allows you to create ads
  • Quantcast by Alexa
  • Google Ad Planner

(Method 2) – go to the audience search page. Then select the demographics of the offer you received in part 1. Choose “by composition index” as your ranking strategy. This will display websites that are relevant to your demographics.

Once you’ve found one that looks like it might fit your demographic, click on it to learn more about its traffic statistics and where it originates from; you’ll also find additional comparable sites on that page.

Making Contact (Part 3)

Step 4: Make a generic email that you may send to all website owners. There are numerous methods to choose from. Many people suggest that you personalise your emails in order to get a better response. For minor purchases, though, being less formal and using a template works well and saves time.