Program Objectives & Target Market Objectives for Hardscape Builders/Developers
Hardscape items such as interlocking concrete pavers (ICR) and segmental retaining wall systems (SRW) should be used as basic features in any house, as well as in the project and infrastructure. Driveways, walkways, patios, retaining walls, and neighbourhood sidewalks and streets are examples of typical schemes. If you would like to learn more about this, please check out Superior Outdoor Spaces – High Point hardscape contractors
Market You’re After
This initiative would mainly concentrate on residential construction of twenty or more houses. Upscale projects with less than twenty homes also provide a perfect place to highlight the hardscape product line.
The Builder/Developer Community’s Approach
A Hardscape representative can explain the benefits of integrating ICP and SRW in a particular project to the Developer/Builder. Increased curb appeal and distribution potential must be shown, resulting in increased earnings. A sales representative from Hardscape provides the first touch and approach. A joint sales conference with the chosen installer takes place until the builder recognises the basic idea of the software. The effectiveness of this programme depends on the formation of a relationship between the Hardscape distribution company, the Builder/Developer, and the Approved Contractor.
Builder/Developer Program Contents
Both hardscape goods will be marketed to the developer or contractor directly. Both hardscape goods will be installed in accordance with the ICPI and NCMA guidelines. Engineers acquainted with ICP and SRW architecture will be used by the developer/builder; if possible, a hardscape sales agent will suggest an engineer. For a term of ten years, the Hardscape distribution manufacturer may warranty its goods against production defects; this guarantee is transferable to a new purchaser during the time span. Both ICPs and SRWs must be built by a certified commercial hardscape contractor. The Hardscape Sales Company can include pavers (ICP) for the model home at no expense to the Developer/Builder (excluding delivery) if the ICP options are sold as usual for all homes in the subdivision. The size of the model driveway is limited to 5% of the total installed area of ICP or 2,000 square feet, whichever is less. Estimated total area to include ICP in utilities and necessary driveway instals. ICP driveways are a choice for the customer, although walkways and patios are provided. Free road, walkway, and patio area is restricted to 5% of overall hardscape products (ICP) utilised in the project or 2,000 square feet, whichever is less. Home buyers would be able to choose paver form, colour, and laying patterns with the help of sales literature and sample kits provided by the hardscape sales company. The hardscape sales representative will collaborate with the developer/builder and the implementation contractor to determine design processes that will guarantee the best installation and cooperation with other subcontractors.
Sales Tools for Developers and Builders
To advertise the advantages and uniqueness of goods, the hardscape sales agent can use a range of sales methods and strategies, including:
* Developer/Builder binder (similar to Essentials) > photographs of homes and construction facilities > case studies > advantages of ICP and SRW: curb appeal, improved salability, added revenue, and income > concept and implementation requirements > model details > product and distribution prices >